The Express Pizza App has been designed to allow patrons of the Express Pizza Takeaway to access the ordering system of the takeaway and order food of their choice whilst accessing discounts and loyalty vouchers simultaneously. End users of the app will be able to enter monthly contests, engage in weekly and monthly Events that will allow them free offers and considerable discounts. App users can provide reviews regarding the service and quality of food of the takeaway which will be relayed directly to the app owner in order to help him improve the quality of his food and his service. In return reviewers will receive birthday gifts and other incentives relayed through Push Notifications within the app. Within the app there is a gallery from which the app user can view all the latest dishes and desserts newly created by the Express Pizza gourmet chefs that will soon be available as part of the apps ‘Secret Menu’ ( that is menu items only available to be purchased using that app and by no other means).